Entry 3
One of the scarier parts of owning a business is the shameless self promotion that is required to keep your business afloat. Social media is of course the most vulnerable form of advertising in my mind. You throw yourself to the cyber wolves for likes, loves and a fire emoji or two if you're lucky. For a woman in her forties, like myself, I find making content unnerving and awkward. I used to kill in front of a camcorder though. I could hide behind the grainy filter of old school technology and always knew where to look.
Creating and selling merhcandise is equally vulnerable in many ways. One requires you to sell your own image and the other asks you to spend the small amount of capital you acquired, in faith, that it will pay dividends later.
But, what if no one wants your "studpid merch"? What if it hangs there in the shop, like dangling dollar signs with tears in their eyes? What if it is a sunken cost? A wastet of money, better spent on groceries or college funds. When you are a business owner with a family, every choice you make feels like you might be stealing from your own own children. At least that is where my mind goes.
I realize this is a ridiculous way to look at selling Heart Gallery merchandise, but what is a diary without confession. I just purchased a bunch of merch. I hope you like it and want to buy some.
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